Customer flow management is the practice of effectively overseeing the movement of people around a store, library, hospital, airport or any other customer-facing environment.
No matter the industry, in a lot of instances, it’s how queues are dealt with that becomes the issue, rather than the fact we have to queue at all.
COVID-19 safety measures have meant that customers are queuing more now than ever before.
However, a lot of queues implemented during the pandemic have had to be done quickly, without much time to plan. Whilst this is totally understandable, a queue is likely to be the least of your worries, if your queuing experience if poor it can negatively affect your business.
Bad queuing experiences can lead to a drop-in staff productivity, smaller profits and in extreme cases, irreversible customer dissatisfaction that discourages people from returning. Finding the right methods to handle customer flow can be difficult; no two businesses are the same and often these solutions must accommodate both peaks and troughs in queuing times. As queue management experts, we give our 7 top ways to improve customer flow management.
7 ways to improve customer flow management
1). MAKE CUSTOMERS FEEL CONFIDENT AND SAFE
COVID-19 has seriously affected your customers’ confidence. They can no longer just enjoy your services without thinking about the space they are leaving to the people around them, or when they last sanitized their hands. So, it’s important that your queue is setup to help reassure them that your queue is a safe place to be.
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